Choose a concrete observation
If the job is to identify an entrance, collect examples of customers asking how to find it. If the job is to promote a sale, record customer mentions of the display when they arise naturally.
Planning guide
Decide what the display is meant to help customers do, then record when it was actually used. After the campaign, compare your notes with the original goal and record other changes that could explain what you saw.
What to put in your brief
Keep a short display log
Write down the actual display periods and other changes, such as a new sign, changed store hours or a separate ad campaign. Add notes about interruptions so you can compare what actually happened.
Make one decision for the next campaign
Decide whether to change wording, placement or the display period. Share that question with the supplier. Arizona Balloon Company’s product guide describes custom artwork options to discuss when the wording needs revision.
Product reference checked November 5, 2026. Arizona Balloon Company’s giant balloon guide. For site information, see our pricing page.
Interactive inquiry planner
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Frequently asked questions
Do I need to collect customer contact details?
Counts and anonymous comments are enough for a basic campaign review.
Can I attribute all new visits to the display?
Record other changes and treat a change in visits as an observation unless you have stronger evidence of the cause.
What if the display was used on different days than planned?
Use the actual dates in your comparison and record why the schedule changed.
What should I share with my supplier?
Share the goal, where customers approached and what you want to change.
Should I change the wording and placement together?
Changing one element at a time can make the next review easier to interpret.
When should we do the review?
Schedule it while the team still remembers the campaign and before approving the next brief.
Discuss your display
Send the location, dates and details you want the supplier to confirm.